MontiPower Enters Brazilian Joint Venture


At the beginning of the month, in an emailed press release, manufacturer of surface preparation technologies Monti Group announced that its North American subsidiary, MontiPower America’s Inc., had entered into a joint venture agreement with Tecnofink LTDA.

Located in Brazil, Tecnofink LTDA is Monti’s long-term distributor for the area and, through the agreement, will now market and sell the entire range of Monti products and services as MontiPower Brazil.

“Brazil is an incredibly interesting market for us across several key industry segments and we are very pleased to be able to combine forces with Tecnofink to serve these growing markets,” said Monti Group CEO J.F. Doddema.

“Tecnofink is an experienced industry leader in the coatings industry in Brazil and this combination under the Monti brand will give us a stronger and more focused platform for our surface preparation technologies. We see great opportunities in Brazil and we are excited to get underway as MontiPower Brazil.”

Dirk Pohlmann will move from Tecnofink to MontiPower Brazil to take up the role as General Manager of the new venture, which will be based in Macae, with regionally based sales engineers.

Emilio Castro, CEO of Tecnofink LTDA, added “It is always an honor to work with the Monti technology in Brazil, and I am very pleased that Thomas Fink and I are able to take this step today with Monti and create MontiPower Brazil. 

“Tecnofink has an important position on the Brazilian market and this new venture under the MontiPower brand will better allow us to pool our collective resources and educate and grow the surface preparation market. Monti is a company with a unique vision of this market and over the past couple of years it has introduced many new innovations and tools that we will bring to Brazil.  We look forward to working together with MontiPower’s international team to develop and build the MontiPower Brasil business.”


Tagged categories: Business management; Business matters; Business operations; Latin America; Montipower; NA; North America; Program/Project Management; Project Management; SA; South America

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