New Product Announcement: Decorative Colorant


HMG Paints, touted as the largest independent paint manufacturer in the United Kingdom, recently launched a new line of decorative colorants.

The MSH Universal Colourants are water-based and VOC, NPE and APE free, according to the company. The products are designed for high-end decorative and architectural products.

The line comes in 15 colorants of the MSH range and are used in HMG’s own product portfolio and by customers who require high performing and consistent color production. the company says that the new lines gives better color quality and higher batch-to-batch consistency.

“We’ve utilized the latest pigments and colorant technology to produce these new decorative colorants and customers have given us fantastic feedback” commented Steven Hutton, HMG Operations Director. “The color laboratory has worked exceptionally hard to develop the products and are adding colors on a daily basis.”

The company notes that, in making the product in the U.K. it is also aiming to help avoid raw material and supply chain disruptions caused in part by Brexit.


Tagged categories: Coatings Technology; Colorants; EMEA (Europe, Middle East and Africa); EU; HMG Paints Ltd.; New Product Spotlight; Pigments

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