Benjamin Moore Releases 2020 Color Pick, Palette


Coatings company Benjamin Moore recently announced its Color of the Year 2020 along with its Color Trends 2020 palette.

First Light 2101-70 is described as a “soft, rosy hue blooming with potential” that aims to give a fresh look with a new decade on the horizon.

“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore Director of Color Marketing and Development.

"First Light 2102-70 reflects a new definition of the home—a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and, ultimately, optimism.”

The company says that the pick hopes to shine a light on “a new era of design rooted in fluidity for the multigenerational, multifunctional and different states of mind now found under one roof.”

Nine other hues join First Light in the 2020 palette and include:

  • White Heron OC-57;
  • Crystalline AF-485 (a mint green);
  • Windmill Wings 2067-60 (a baby blue);
  • Buxton Blue HC-149;
  • Golden Straw 2152-50;
  • Thunder AF-685 (a gray);
  • Crushing Green HC-125;
  • Oxford Gray 2128-40; and
  • Blue Danube 2062-30.

“The Color Trends 2020 palette plays an integral role in supporting these core human ideals,” said Magno.

“Color is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love--whether they stand alone, in a strong pair, or all cohabitate.”


Tagged categories: Asia Pacific; Benjamin Moore; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; Z-Continents

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