Glidden Releases 'Procrastipaint' Survey Results

FRIDAY, JUNE 28, 2019

PPG’s Glidden paint recently commissioned a study to better understand why adults in the United States “procrastipaint”—that is, procrastinate home projects such as painting.

“Roughly 84 million Americans intend to paint a room in their homes in the next year,” the company says.

“The key word here is ‘intend.’ A majority of those surveyed agree that painting is easy, yet a quarter of respondents admit they’ll procrastinate anyway. In fact, the survey found Americans are more likely to procrastinate on home maintenance than any other aspect of their lives.”

The “Don’t Procrastipaint Survey” was conducted online between April 5 and April 12, with a nationally representative sample of 1,000 U.S. adults and an oversample of 240 additional millennial respondents.

The survey found that the millennial is particularly apt to procrastipaint, with 13% more likely than other generations to procrastinate on smaller tasks like painting a room or fixing things around the house. However, they are less likely than other generations to procrastinate on larger, more expensive home improvement projects, the study found.

Senior Brand Marketing Manager Luke Klein said that the main roadblock was just the ability to get started on a project.

“Nearly 60 million U.S. adults will likely procrastinate on a home paint project in the next year, but the same survey sheds light on what motivates them to get started,” said Klein.

“There are so many tools do-it-youselfers can use to get started on their projects. We really want to make it easier to get rolling. After all, the sooner you start your painting project, the sooner you can get back to enjoying your home.”

Glidden suggested the following tips to break the procrastipaint cycle:

  • Get help with prep work;
  • Enjoy the color-selection process; and
  • Visualize the color in the room.

Tagged categories: Asia Pacific; Color + Design; EMEA (Europe, Middle East and Africa); Glidden; Industry surveys; Latin America; North America; PPG; Trends; Z-Continents

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