Pavilion to Feature User-Controlled Facade


A pavilion proposal for the Expo 2020 Dubai will give the masses a hand in the structure’s facade.

New York-based architecture and design firm nooyoon design proposed a design for the Korean Pavilion that allows a personal experience for everyone through each visitor’s mobile device.

KoreaPavilion_nooyoon from Hyuntek Yoon on Vimeo.

After downloading a special app, visitors can project their own texts, images or video onto the exterior wall of the pavilion.

“nooyoon design defines ‘mobility’ as the process by which a user becomes a creator,” the firm says on its website. “This transformation is nowhere more evident than in the 2020 Dubai Korea Pavilion, an opportunity to share Korea’s philosophy of advancement through technology with viewers from around the world.

“The Korean Pavilion provides a space that is both physical and virtual. As a physical space, a box is inflating in all directions. This reflects the inability of a physical space to accommodate the exponential expansion of information. At the limit of this physical growth in size, the physical space expands to a virtual one.”

The pavilion is a steel-frame structure, which includes a Vierendeel truss that’s used for the ethylene tetrafluoroethylene cushion facade. Inside the ETFE’s layers is an HD projector, so images and videos from users can display on the exterior and interior of the structure.


Tagged categories: Aesthetics; Building facades; Color + Design; Color + Design; EMEA (Europe, Middle East and Africa); Facade Maintenance Design; North America

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