AkzoNobel Releases 2018 Color of the Year
Global paints and coatings company AkzoNobel (Amsterdam) has released its 2018 Color of the Year—a shade it calls 'grown-up' pink.
The hue, named Heart Wood, is a warm blush that pulls from “the tactile qualities of natural wood and leather,” according to the company, and aims to create a “welcome home” atmosphere.
“As life gets faster, now is the time to press pause,” said Heleen Van Gent, Creative Director at the company’s Global Aesthetic Center. “Our home needs to be a place where we can turn down the noise, where we can nurture our values and recharge. Color can play a significant role in addressing the balance between outside clamor and inner calm.”
The company also released four complementary color palettes, each featuring Heart Wood, that are designed so that, no matter what personality a homeowner has, the tones achieve balance and warmth in the home.
The Comforting Home palette aims to create a recharging environment by incorporating earth tones, combing clay influenced tones with the signature pink.
Van Gent adds: “Heart Wood and its four complementary color palettes will help consumers achieve a home that is truly and uniquely theirs, bringing a feeling of safety and reassurance, creating a welcome home for all.”
For more information, visit akzonobel.com.