Soft Touch Matte Paint Revealed
Benjamin Moore (Motavale, New Jersey) has unveiled a new, luxury line of interior paint that boasts “a new dimension” of tactile experience.
The small-batch, pre-mixed and sealed premium paint has a “first-of-its-kind soft touch matte finish,” according to the company’s press release, allowing the paint to feel similar to a soft leather glove.
“We needed something for the architects and the designers—something more elevated and more studied,” said Benjamin Moore creative director Ellen O'Neill, who has been working on the collection for more than five years. “So we really went back to the hand of the artists.”
The new paint is available in a palette of 75 colors ranging from mid-tones to dark shades—no whites. Century will be available in gallons ($125) and 4-ounce color samples at select Benjamin Moore retailers.
For more information, visit www.benjaminmoore.com.