‘World’s Pinkest Pink’ Comes with a Caveat

FRIDAY, DECEMBER 23, 2016


A British artist has created what he calls the pinkest paint ever developed, and you can get your hands on it—unless you’re artist Anish Kapoor.

Stuart Semple, an artist who’s no stranger to bright colors created the brilliant pink and is selling it in powdered form via his website. However, in a rejoinder to Kapoor and Surrey Nanosystems, which earlier this year licensed its Vantablack coating exclusively to Kapoor, the pink comes with an agreement:

By adding this product to your cart you confirm that you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make it's [sic] way into that [sic] hands of Anish Kapoor.

Vantablack Rights

Controversy erupted in the art world in February when Surrey, developers of Vantablack, the “world’s blackest coating,’ agreed to license its use in art excusively to Kapoor, an Indian-born British sculptor known for works like “Cloud Gate,” the Chicago sculpture known as “The Bean.” (The move even inspired a satirical article suggesting that Kapoor had painted “Cloud Gate” with Vantablack, rendering it a giant, bean-shaped void.)

Vantablack has far more potential uses in aerospace and industrial applications than art—it’s not currently mass-produced, and isn’t particularly simple for a layperson to apply.

Semple admits that while Vantablack can be quantified as the blackest black, based on its absorption of 99.96 percent of light that hits it, his pink may not literally be the pinkest pink. But it is pretty bright.

And for those who aren’t into pink—and are also not Anish Kapoor—Semple recently added a new paint to his palette: Diamond Dust, the “world’s most glittery glitter.” A 75-gram container of the glitter, made from tiny glass flakes, is available to non-Anish Kapoor consumers via Semple’s website for £7.99.

   

Tagged categories: Artists; Asia Pacific; Coating Materials; Color; Color + Design; EMEA (Europe, Middle East and Africa); Latin America; North America

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