From Road Markings to Logo Design
The process of applying thermoplastic lettering to road surfaces recently caught the eye of one tech blogger who could barely contain his wonder.
Casey Chan, editor of Sploid, a spinoff of design and technology blog Gizmodo, wrote: “I’m not sure what impresses me the most in this video of workers painting the street. Is it the perfect angles drawn free hand with a tool that’s essentially a stick with an open box at the end? … Or is it the exquisite, ballerina-like footwork of the two workers who make sure not to step on the letters they just made?”
Chan’s introduction to the process came via a video profile of Glasgow road liner Thomas Lilley, who does his work entirely freehand, blogger Jason Kottke noted.
Lilley’s skill and style earned him a commission from design studio O Street, which asked him to create a custom typeface for their new logo by painting his letters on the street.
“While looking for inspiration for O Street’s new brand we stumbled on a typographer whose work was uniquely relevant to our company—one whose work embodied the values we hold dear: honesty, beauty, humility, and intelligence,” the studio wrote.
O Street also captured the process of the road liners painting an alphabet and punctuation on an unused parking lot, so the designers could transform it to the typeface of their new business cards.