Pigments Offer Style, Formulation Options

FRIDAY, APRIL 15, 2016

BASF unveiled three new globally available pigments during the recent 2016 American Coatings Show, held in Indianapolis April 12-14. The pigments are meant to offer enhanced styling and formulation options.

Magenta Pigments

The multinational chemicals manufacturing corporation has launched two new quinacridone-based Cinquasia Magenta pigments targeted for the automotive, refinish and high-end industrial markets, it announced.

Cinquasia Uniflow Magenta EH 4555 is described as a highly chromatic, transparent, blue side Pigment Red 202 with 20+ percent higher tint strength than existing pigments.

Cinquasia Uniflow Magenta EH 4505 is an even more highly chromatic, yellow side transparent magenta, the company claims.

These pigments are intended to allow formulators to achieve highly saturated and chromatic red, violet and blue shades, BASF says. In addition, both pigments are said to exhibit excellent flow behavior that allows for higher pigment loads in most solvent-borne and water-borne paint systems.

“By developing the more blue and yellow side highly chromatic and transparent magenta quinacridones, BASF has once again extended the achievable color space for our formulating customers,” said Claudia Sierakowski, senior industry manager pigments, automotive, BASF.

Green Gold Pigments

BASF also announced its new Lumina Royal Dragon Gold EH 0908; this highly chromatic green gold interference mica pigment is said to offer the highest lightness and strongest sparkle in styling for golds and greens.

According to the company, it extends the color space potential of high chroma shades for architectural, print packaging, plastics, consumer electronics, kitchen and major appliances, sporting goods, cosmetic and personal care packaging, wall coverings and other specialty applications.

“The addition of Dragon Gold to the Lumina Royal line of pigments helps designers achieve highly chromatic colors previously unobtainable,” said Andre Bendo, technical account manager, BASF. “Our customers will be able to formulate new looks of green gold hues with exceptional chromaticity and brilliance.”

Lumina Royal Dragon Gold joins five previously launched highly chromatic Lumina Royal pigments including Blue, Aqua, Indigo, Copper and Magenta.

More information: www.basf.com.


Tagged categories: Architectural coatings; Asia Pacific; Automotive coatings; BASF; Coating chemistry; Coating Materials; Color; Colorants; EMEA (Europe, Middle East and Africa); Latin America; North America; Pigments; Solventborne coatings; Specialty Coatings; Water-borne

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