Color on Display at Disney World
Color theory, the psychology of color and the perception of color are probably not topics one expects to encounter while visiting Epcot, part of Walt Disney World Resort in Orlando.
However, PPG's Glidden Paint is changing that. The company has unveiled a new exhibit, Colortopia, which sends park guests on a color journey.
“Starting with Disney’s premier full-color film in 1932, our company has been fascinated by color,” said Melissa Valiquette, vice president, Epcot.
“That fascination is evident throughout our parks and our resorts and is why we’re thrilled to collaborate with Glidden as we work together to bring Colortopia to life for our guests.”
3 Colorful Zones
The 3,700-square-foot exhibit is comprised of three interactive zones and is expected to take about 30 minutes to complete.
The zones are:
The color experiences extend beyond the exhibit, according to Glidden. Colortopia has a mobile app and website.
Glidden brand is a product line of PPG Architectural Coatings, a business unit of PPG Industries Inc., of Pittsburgh.