App Teaches Kids About Construction


A concrete company has launched a game app that it hopes will steer kids toward careers in construction.

Ozinga Bros. Inc., based in Chicago, released “Super Nano Trucks” for iOS earlier this month. It was developed in partnership with BugHouse and is an extension of the concrete company’s “Born to Build” campaign, according to a Sept. 18 article in Ad Age.

“Our industry was hit extremely hard by the recession, beginning in 2008,” Tim Ozinga told the magazine. “It’s taken a long time to rebound from it.

“’Born to Build’ was a rallying cry that things in the industry are coming back, and the other goal was to encourage people to look for careers in the construction industry.”

Game Details

According to Ad Age, the game shows kids how to mix concrete; load concrete into a mixer; deliver the concrete to a building site; and what a ride in construction equipment is like.

The game includes interactive features, such as a CB radio that lets kids “talk” to other construction workers. It also offers awards for safety compliance and gives parents the option to see how much time their kids have spent playing, the magazine reported.

“A lot of other games are fun, but they are not necessarily educational,” said Ozinga. “We worked with the developers to use real-life terminology and simulate how an actual load of concrete is batched into a truck.

“It’s fun for the kids, but is targeting a broader audience in providing a look into how things are built, behind the scenes,” he told Ad Age.

According to the company’s website, Ozinga is a fourth-generation, family-owned business that has been in business for 85 years. It provides concrete; decorative and green concrete products; compressed natural gas; construction materials; and logistics solutions.

“Super Nano Trucks” is available from the App Store for $2.99.



Tagged categories: Apps; Building Envelope; Concrete; Construction; North America; Technology

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