Behr Bows New Pro Line
SANTA ANA, CA—Behr Paints has launched a new professional-grade line of paints formulated for high-turnover and other price-driven environments.
The new BEHR PRO series touts its touch-up, hide and coverage capabilities for indoor and outdoor projects.
The line features i100 Series Interior Paint, i300 Series Interior Paint, and e600 Exterior Paint, and is available at The Home Depot. Most stores will have the product by May 1, according to the manufacturer.
The i100 Series Interior Paints is designed for production environments found on high-turnover property management projects, such as multifamily and single-family rentals.
The latex interior paints are available in 500 off-whites and pastels from the company’s color palette, and may be color-matched.
The i100 series is available in one-gallon and five-gallon pails, and starts at $13.97.
The i100 latex is recommended for single-family rentals and other high-turnover properties.
Behr recommends its latex i300 Series Interior Paints for commercial settings, office spaces, warehouses and retail.
Available in over 1,400 pre-formulated colors from Behr palettes as well as color matching, the product comes in one-gallon and five-gallon sizes; its retail price starts at $16.97.
Behr says its 100 percent acrylic e600 Series Exterior Paints were developed to offer sprayability and uniform finish with minimal surfactant leaching.
The exterior line is recommended for projects ranging from residential to commercial exteriors, including single-family, multifamily, tilt-up and parking structures.
The e600 series is further available in 1,400 pre-formulated colors from Behr palettes as well as color matching.
The product also comes in one-gallon and five-gallon sizes, beginning at $21.96.
More information: www.behr.com/pro.