Valspar Rolls Out ‘Color for All’
A global paint company is on a mission to bring color to the colorblind and to remind those who can see color, to appreciate it.
Valspar Corp. has launched a new campaign called “Color For All” in partnership with California-based EnChroma, a manufacturer of color blindness correcting glasses.
|Valspar / YouTube
Valspar produced the documentary Color for the Colorblind to share personal stories of color-blind individuals. The paint maker has a new partnership with EnChroma, a manufacturer of color blindness correcting glasses.
According to the companies, 300 million people around the world are colorblind. Many of them are unable to see the difference between red and green.
Sharing Color Stories
As a part of the initiative, Valspar produced a short documentary film, Color for the Colorblind, that shares personal stories from four individuals and their reactions to experiencing color for the first time.
One of the men featured in the video is able to see his son's colorful drawings for the first time.
Those who are colorblind or affected by color blindness are invited to share their own stories with #ColorForAll or at www.valsparcolorforall.com.
Some of those submitting stories will receive EnChroma glasses, courtesy of Valspar. The glasses retail for $325 to $405 a pair on EnChroma's website.
Additionally, Valspar will be working with art museums across the country to offer the glasses to visitors, the company says.
The Impact of Color
"As a company deeply rooted in color, Valspar believes that everyone deserves to see and appreciate the experience that color brings to life," said Joel Wasserman, director of Brand Integration at Valspar.
"Most people don't know what it's like to live in a muted world. We're dedicated to making a change for the better and igniting a conversation around the impact of color."
A free color blindness test is available on Enchroma’s website.