Copper Tops Trendy Hue Report


Step aside, ho-hum blues and greens of yore. Color experts at AkzoNobel say the go-to hue for 2015 is an elegant and warm copper.

“Smooth Copper” is the star of the Amsterdam-based coatings company’s proprietary color and trend guide, E10.

The guide highlights four key trends, eight palettes, and 72 color effects and textures.

From nature to luxury, the overarching theme of the report is “Extraordinary,” explains Stephie Sijssens, Performance Coatings Color Design Manager.

'Sophisticated Direction'

“We look for beauty in what we have, uniqueness in what’s already there, and find the extra in the ordinary,” she said.

“Color and material trends are moving into a sophisticated direction—elegant and playful at the same time, with attention for details.”

Sijssens and her team search the world for tones that "make people talk."

They found that designers are seeking different textures and tactile aspects to create subtle contrasts. Designers are also finding inspiration in the vivid accents of fashion and sport accessories, she added.

4 Trends

Part of the trend story this year revolves around bright, almost neon, accents with a matte finish, according to AkzoNobel.

living through layers

AkzoNobel's color trend "Living through layers" is inspired by the digital world, kaleidoscopic patterns and subtle interference pigments.

However, metallic effects are also back, while the more classic silver range is now complemented by different shades of brown and golds, the company says.

The color experts say the following four key trends are set to surge in lifestyle markets, consumer electronics and automotive sectors.

  • Living through layers: Inspired by the digital world, including mirror effects, kaleidoscopic patterns and subtle interference pigments;
  • Big nature, small me: Exploring deep, natural colors and rough, sanded textures;
  • Unseen luxury: A reinterpretation of luxury, combining warm tone metallics with natural stone effects; and
  • The currency of sharing: Happy colors, soft neons, complemented by plain grays and milky transparency.

Tagged categories: Aesthetics; AkzoNobel; Color; Color + Design; Design; Europe; Interior design; Metallic coatings; Trends

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