Dow Bows Two Paint Innovations


Dow Coating Materials has introduced two new polymer technologies: one designed to tackle an indoor air pollutant; the other, household stains.

The innovations—unveiled during the American Coatings Show this month in Atlanta—are a new binder reported to offer active formaldehyde removal from ambient air and a binder with stain-beading technology to make cleaning walls easier.

Formaldehyde-Removing Binder

Dow bills FORMASHIELD 12 100% Acrylic Binder as a “first of its kind” waterborne product that removes free-flowing formaldehyde from the air when painted on walls in a home or commercial space.

Dow’s scientists say the technology works by reacting with formaldehyde, transforming the potentially harmful carcinogen into an inert and harmless vapor.

The aqueous all-acrylic emulsion polymer technology is designed for use in premium interior paints and can be formulated for ultra-low-VOC products, the company says.

Dow says the product is also low odor and offers good washability and adhesion.

Stain-Beading Formulation

Dow also introduced RHOPLEX EZ Clean 1500 Acrylic Emulsion, a binder with advanced stain-beading technology designed to tackle common hydrophobic (water repellent) and hydrophilic (water attracting) household stains.

The 100% acrylic binder also offers repellency over porous substrates and scrub resistance, the company says.

It is formulated for use in premium flat and satin wall paints and can be formulated for use in low-VOC paints.

Dow Coating Materials is an operating business of The Dow Chemical Company, of Midland, MI.

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Tagged categories: Coating chemistry; Coatings Technology; Coatings technology; Dow Coating Materials; Polymers; Raw materials

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