‘Singing Paint’ Tuned to the Times
Paint company AkzoNobel said it has developed an ultrasonic coating - or singing paint - which can turn surfaces into surround sound speakers.
LiquidSoundz is the breakthrough paint 'n' play technology which uses embedded nanobots to convert signals from audio devices, which are transmitted via a downloadable app known as the Wall of Soundz, the company said in a press release.- See more at: http://www.dutchnews.nl/news/archives/2014/04/april_fool_from_singing_paint.php#sthash.LmiOFKit.dpuf
AkzoNobel has—or maybe hasn’t—introduced the next new phenom in coatings: an “ultrasonic coating” that it calls singing paint.
The Dutch paint and coatings maker announced Tuesday (that would be April Fool's Day) that it was rolling out LiquidSoundz, a new paint that "can turn surfaces into surround sound speakers."
The "breakthrough paint ‘n’ play technology uses embedded nanobots to convert signals from audio devices, which are transmitted via a downloadable app known as the Wall of Soundz," AkzoNobel announced in a bouncy, breathless press release.
The release quotes "Filip Aroo, who conducted the project," as saying: "We know that our paint looks awesome, so we set out to try and make it sound really cool as well."
Added Aroo (certainly no relation to the King Midas Sound single of the same name): "We're always trying to increase the tempo of our innovation, and we're confident that LiquidSoundz will meet with a chorus of approval from music fans everywhere."
AkzoNobel says the key to LiquidSoundz "lies in the funky nanotechnology embedded in the pigments, which is capable of receiving audio signals and then generating the sound waves that make those signals audible."
AkzoNobel says its new LiquidSoundz line is the biggest coatings breakthrough since its Invisulux "coating of invisibility" technology of 2010.
The company's Boomer-heavy "launch colors" include, Red Zeppelin, Teal Diamond, Fleetwood Black, Run DM Sepia, Depeche Mauve and Chris de Burgundy. ("Daft Pink" and "Goldplay" are about the only post-1980s entries.)
'A New Wave'
"This is an incredibly exciting breakthrough which heralds a new wave for the coatings industry," notes AkzoNobel’s "Head of Nanotech Coatings, Dr. Peri Neal," who is conspicuously absent from the company's official corporate roster.
"I think it's fair to say it could be music to the ears of many designers and architects, not to mention anyone who is thinking of jazzing up their homes. Your walls can now quite literally sing the blues—or the reds, greens or yellows."
Name AkzoNobel's next LiquidSoundz color, and a chart-topping prize can be yours. Puce Springsteen, anyone?
Adds Neal: "LiquidSoundz rocks. It’s completely in tune with modern lifestyles, and I think customers will be singing its praises once it makes its live debut."
Name That Color
AkzoNobel assures customers that both the LiquidSoundz paint range and the Wall of Soundz app "will be available soon."
In the meantime, the company is inviting customers to name another color in the line on its Facebook page, promising a "chart-topping prize" for the winner.
One suggestion Wednesday: Berry Manilow.
Let's Get Visible
AkzoNobel wouldn't comment Wednesday on LiquidSoundz.
But in a fine-print wink to its website visitors, the company notes, "Sound too good to be true? Well, that’s what they said about our Invisulux invisible paint, which we also launched on April 1, back in 2010."