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KILZ Revamps Interior Latex Line
Masterchem Industries LLC has announced a new formulation of its KILZ PRO-X 100 Series interior latex paint line, recommended for large, time-sensitive, multi-family residential and commercial projects.
The line, originally introduced in 2010, has been reformulated with professional painters, contractors, property managers and remodelers in mind. Masterchem says the new product offers superior hide, sprayability, coverage and touch-up characteristics.
Available exclusively at The Home Depot, the product line is available in three sheens and can be used on a variety of surfaces, including drywall, concrete block, masonry, metal, wood, cured plaster, architectural plastics and poured concrete, according to Masterchem.
3 Reformulated Sheens
The company describes the sheens and recommended uses as follows.
The products are priced between $62.50 and $87.50 for a five-gallon bucket (depending on sheen), the company says. A five-gallon bucket can cover up to 2,000 square feet.
Painter Sweepstakes
Also, a sweepstakes for professional painters has been launched along with the reformulation.
The program includes a chance to win KILZ PRO-X paint for a full year. Pros can enter the sweepstakes online through Dec. 31 at http://pro.behr.com/kpxsweeps.
Founded in 1954, St. Louis, MO-based Masterchem develops, manufactures and markets architectural paints, primers, waterproofers, concrete care products, applicators and stains. The KILZ product portfolio is serviced through the BehrPro program.
More information: www.kilz.com.
