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Wounded Soldiers’ Homes Get New Paint

Monday, April 1, 2013

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Painting contractors from across the country have embarked on a state-by-state mission to bring uplifting color makeovers to the homes of America’s wounded war veterans.

So far, the effort has reached 12 states, according to Benjamin Moore & Company, which launched the “Color Care Across America” community service initiative last fall.

Color Care Across America
Photos: Benjamin Moore & Co.

Madison, WI-based Early Bird Painting helped transform Marine Corps Cpl. Savage Clark's home in Lodi, WI, as part of the Color Care Across America effort.

A total of 51 veteran residences, one in each state and Washington D.C., are slated for a fresh paint color makeover through the program, the company said.

The Montvale, NJ-based paint manufacturer has collaborated with the Painting & Decorating Contractors of America (PDCA) to complete the projects. The organization is rallying members nationwide to volunteer for the cause.

Tribute to Returning Service Members

“America’s service members have paid a high price in serving our country; experts have estimated that more than half of the 1.3 million who are returning from the frontlines of Afghanistan and Iraq have sustained some kind of injury in combat,” according to the company.

Benjamin Moore said it wanted to do its part to help brighten the lives of the returning veterans with this campaign.

“For many of these veterans, the daily challenges they face upon returning home are a new kind of battleground—and often just as daunting as the one they’ve left behind,” the company notes.

First Home Makeover

The first service member to receive a Color Care makeover was Army Spc. Kevin Paul Sauriol from Jackson Center, OH.

Color Care Across America

Army Spc. Kevin Paul Sauriol watches as Nestor Rodriguez of Turman Commercial Painting paints a room in his Jackson Center, OH, home. Sauriol suffered a traumatic brain injury while serving in Iraq.

He served in Iraq in 2004 and 2005 and returned from combat with a traumatic brain injury that affects his ability to remember things. Sauriol was nominated to receive the home color makeover by the Columbus, OH-based Thank You Foundation.

Volunteers from Turman Commercial Painters of Columbus painted each room in the home with a different color theme, including a deep blue serene color for the master bedroom and Ohio State Buckeye’s signature crimson and gray for Sauriol’s sons’ room. Local retailer Creative Painting provided the Benjamin Moore paints for the project.

Color Care Across America

Ohio State Buckeye’s signature crimson and gray were selected for Sauriol’s sons’ room.

Watch a YouTube video of the transformation.

Color to Brighten

Another veteran home chosen for a color redesign belonged to Marine Corps. Cpl. Savage Clark in Lodi, WI.

Deployed to Iraq at 19, Clark suffered a severe back injury, traumatic brain injury and post-traumatic stress disorder that led to her retirement from the military in 2008, according to Benjamin Moore.

Color Care Across America

Marine Corps. Cpl. Savage Clark and her husband take a look at the "uplifting" color makeover courtesy of Benjamin Moore Paints and its partners.

“Today, the mother and full-time student works to fight the stigma of ‘invisible injuries’—those that aren’t immediately apparent to the public,” the company said.

Those who helped brighten up Clark’s new home included painters from Early Bird Painting and local retailer McGovern & Sons, both of Madison, WI.

Watch a YouTube video of the Clark home makeover.

Why Color?

“Color has an amazing ability to redefine, reinvent and rejuvenate not only an environment, but its inhabitants as well,” according to the company. Colors used and to be used in the projects are described as uplifting, heartening and healing.

Benjamin Moore’s senior interior designer Sonu Mathew offers each wounded veteran a personal color consultation for each project. Once colors are selected, local retailers mix and supply the paint for the project.

Benjamin Moore says it plans to donate more than 3,000 gallons of paint for the effort.

Skilled professional painting contractors from PDCA then lend painting services to the cause, while community volunteers prep the homes for the fresh look.

Color Care Across America originated in 2011, when the company and its partners spruced up 51 emergency shelters from coast-to-coast.

To view this year’s progress visit the company’s Facebook page.


Tagged categories: Benjamin Moore; Color; Color + Design; Color selection; Community service; Design; Painters; Painting & Decorating Contractors of Amer. (PDCA)

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