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Sherwin Publishes Industrial Color Trend Forecast

Tuesday, October 12, 2021

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For its third year, the General Industrial Coatings division of Sherwin-Williams, through its DesignHouse, released its industrial color trend forecast.

According to Sherwin-Williams, the third edition of the color forecast, Perspectives, emphasizes three forward-looking color collections—active three to five years from now—meant to inform and inspire industrial and CMF designers. New this year, however, the collection also includes input from internal experts.

“Trend forecasting is a combination of science and art,” said Kiki Redhead, Global CMF & Trend Manager at Sherwin-Williams DesignHouse. “After everything that’s happened throughout the last 18 months, we wanted to provide well-rounded context surrounding that duality because science and art directly influence society and the choices consumers make.

“By including futurists, industrial designers and color experts, customers can hear varying perspectives that support the importance of color trend forecasting.”

Sherwin-Williams

For its third year, the General Industrial Coatings division of Sherwin-Williams, through its DesignHouse, released its industrial color trend forecast.

Collaborators on the color forecast included Peggy Van Allen, President of Color Marketing Group; Paul Haney, Industrial Design Director at General Electric Appliances; Karl Bertilsson, Creative Director at NCS Colour; and Cathy Hackl, Tech Futurist & Metaverse Growth Strategist.

Each professional is reported to have provided a unique point of view and diversified interpretation of the year’s color collections and macro-level themes. The themes include:

  • Pause & Rewind – this collection takes influences from history and connection capture memories of family, food, stories and tradition that spark feelings of nostalgia through colors like cultivATE and Dig Deeper;
  • Push Play – this collection—stirred by physical and mental wellness—highlights the fluidity and versatility of nature. Bold shades mixed with grounding earth tones embody a craved optimism and connection such as Hybrid Humanity and Thrive; and
  • Fast Forward – this collection is where humanity and technology evolve together. These spaces collide through powerful color shifting hues and multidimensional effects that bridge the gap between the physical and ethereal world as witnessed in Ephemeris and Black to the Future hues.

The entire collection can be viewed here.

2022 Sherwin-Williams Color Forecast

On the commercial side of things, in August, Sherwin released its 2022 Colormix Forecast. The collection, dubbed MODE, features 40 hues in four palettes that aim to “embrace creativity, intention and discovery.”

The MODE palettes (Method, Opus, Dreamland, Ephemera) aim to illustrate transition and experiencing “a new way of being beautiful.” The palettes include:

  • Method – a collection that aims to find a balance between “organic neutrals and tonal luxury,” finding inspiration in art deco and 1980s postmodernism with shades such as Urbane Bronze and Evergreen Fog;
  • Opus – a palette grounded in “modern maximalism” that features dark luxury colors and bold metallics such as Samovar Silver and Cocoa Whip;
  • Dreamland – a group of hues that aim to fuse softness and minimalism with berry tones and greens such as Lite Lavender and Rosemary; and
  • Ephemera – the last grouping in the bunch that tries to unify retro futurism with meaning and memory with colors such as Sierra Redwood and Moody Blue.

The full palettes can be found here.

Last month, the company announced its 2022 color of the year. Described as a nourishing and sophisticated gray-green, the company reported that Evergreen Fog SW 9130 was just the beginning of a new era of nostalgic mid-tones.

The color was selected following efforts made by Wadden and other members of the Sherwin-Williams global color and design team to research and identify key trends that influence the way we interact with color.

And last year, Sherwin released its 2021 Industrial Wood Colormix Forecast, Rhythm of Color, as part of its Industrial Wood Coatings division.

Comprising four finish collections—Sanctuary, Encounter, Continuum and Tapestry—each color was reported to have been examined through lenses of the past, present and future, and were inspired by nature and balance. Ultimately, the collection set out to reflect on how the rhythm of nature can manifest into feelings of calmness, wellness, authenticity and happiness when entangled with influences like sustainability, storytelling, community and futuristic fiction.

The collections include:

  • Sanctuary – this collection aims to bring nature inside through calming colors that nurture wellness and serenity. It blends tones such as Mindful Nesting, Life Balance, Sustainability and Biophilia;
  • Encounter – this collection offers rich earthy finishes that embrace heritage lux and global inspiration in varying levels of gloss and sheen, balanced by dark and textured finishes. The collection includes Storytelling, Patchwork, Watercolors and Global Patterns;
  • Continuum – this palette embodies an entangled hybrid of synthetic and natural influences by infusing whites, charcoals and pops of color including Community, Science Fiction, Historical Luxury and Anthropocene; and
  • Tapestry – this palette is filled with vivid hues that aim to spark creativity in life through vibrant colors such as Diversion, Future Fiction, Maximum Glam and Wellness.

   

Tagged categories: Asia Pacific; Coating Materials; Color; Color + Design; Color forecasts; Color guides; Color trends; EMEA (Europe, Middle East and Africa); Industrial coatings; Latin America; North America; Sherwin-Williams; Z-Continents

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