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Behr Releases 'Music in Color' Collection

Friday, October 8, 2021

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Coatings manufacturer Behr Paint Company announced that it has teamed up with singer-songwriter Katy Perry and audio streaming service Spotify to launch “Music in Color” by Behr. The interactive audio-visual tool shows Spotify users the dominant color of a song based on the song’s unique attributes, like key and tempo, the company says.

According to Behr's press release, Spotify users can see what color their favorite songs are and get personalized paint color recommendations.

“When I write a song, I almost always have a simultaneous sense of the accompanying visual—whether that's a strong music video idea or just a color palette vibe. It was amazing to see my colors come to life with the Behr 'Music in Color' experience,” Perry said.

The “Music in Color” palette features 12 paint shades: Laser Lemon (bright yellow), Sea of Tranquility (pastel blue), Flirt Alert (red-orange), Just a Fairy Tale (“grapey” purple), Diva Glam (dark pink), Bonfire Night (medium-dark orange), Aztec Sky (crisp blue), Four Leaf Clover (midtone green with a yellow undertone), Joyful Orange (medium-bright orange), Beta Fish (aqua blue), Glass Sapphire (indigo) and Breezeway (sea glass green).

“My hair has been all of these colors at one point," Perry told Billboard in a recent interview.

“We wanted to create a completely new way for people to experience color selection by drawing on the inherent connection between music, color and creativity,” said Jodi Allen, Global Chief Marketing Officer at Behr Paint Company. “By combining Katy Perry's intrinsically colorful music and personality with Spotify's data-driven technology, the 'Music in Color' by Behr experience unleashes an entirely new way of approaching the color selection process by using music as the guide to make DIYers inspiration a reality.”

Behr Paint

Coatings manufacturer Behr Paint Company announced that it has teamed up with singer-songwriter Katy Perry and audio streaming service Spotify to launch “Music in Color” by Behr.

The Behr campaign is accompanied by the new film, “Katy in Color.” Starring Perry, the film shows the relationship between music and the colors that she experiences. The extensive campaign also extends across Instagram, Tik Tok and Snapchat through augmented reality experiences.

“There's just something so special about sound and we loved being able to explore its remarkable relationship to color with Behr and Katy Perry with 'Music in Color,'” said Brian Berner, Head of North America Sales at Spotify. “Discovery is one of the top reasons that keeps listeners coming to Spotify and we're keeping that spirit alive, taking them on a personalized journey that will spark joy as only music and color can.” 

Behr 2022 COTY, Product Announcement

Last month, Behr announced the launch of its latest product, Behr Dynasty in addition to its 2022 Color of the Year.

The approachable but noticeable color, titled Breezeway MQ3-21, is described as a silvery green shade with cool undertones that evokes feelings of peace, while representing a desire to move forward and discover newfound passions.

The color is part of Behr’s 2022 Color Trends Palette, which was reportedly inspired by the earth’s beauty and mimics naturally stunning sea glass found on the shore of salty beaches.

According to the company, Breezeway will be available in the brand’s newest product innovation, Behr Dynasty. The four-in-one product is reported to offer DIYers, pro painters and design professionals a unique product to deliver beautiful and durable results. In addition, the new product is reported to be the most stain repellent, scuff-resistant, fast-drying one-coat coverage paint all in one can within the BEHR product portfolio.

Breezeway is one of many colors to be released in the newly revealed 2022 Color Trends palette, including the timelessness of Whisper White HDC-MD-08, and the bold terracotta red of Perfect Penny S180-6. Alongside Breezeway, the palette’s 20 soothing colors inspire us to enter the new year on a hopeful note, while still centering the home as an ultimate safe-haven and oasis.

   

Tagged categories: Asia Pacific; Behr Paint; Coating Materials; Coatings; Color + Design; Color + Design; Commercial / Architectural; Design; Design - Commercial; EMEA (Europe, Middle East and Africa); Latin America; North America; Paint; Z-Continents

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