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HMG Donates Paint to Minutes Matter Campaign

Monday, August 30, 2021

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United Kingdom-based independent paint manufacturer HMG Paints is working alongside the British Coatings Federation and its members to support the Minutes Matter campaign.

The campaign was launched by The Community Heartbeat Trust and BCF in an effort to turn retired telephone boxes in rural communities into Community Public Access Defibrillator sites (cPADs). As a part of the effort, coating manufacturing members of the BCF have aided the mission by donating free paint and undercoat to renovate the structures.

According to reports, following a cardiac arrest, the chance of survival decreases by 23% per minute, making the need for immediate medical treatment increasingly urgent. The U.K. Resuscitation Council has since suggested that a defibrillator should be available wherever medical treatment is more than five minutes away—meaning most rural locations in the country.

It was then that the Council looked to the thousands of idle BT phone boxes.

“The whole world witnessed the importance of defibrillators during the Euro 2020 championship and we’re proud to support the British Coatings Federation in partnership with the Community Heartbeat Trust and BT to promote the installation of defibrillators in BT phone boxes across the U.K.,” commented John Falder, HMG Paints Chairman. “We were honored to have provided paint for the first conversion in Long Wittenham and are elated that since then 668 further kiosks have been converted.”

The joint venture hopes to not only save the lives of 30,000 people who suffer from cardiac arrest each year, but to also preserve a part of British heritage and culture.

HMG reports that it will donate 2.5 liters of undercoat and 2.5 liters of 539 Currant Red gloss from the BS381C range to any community planning to convert their kiosk and purchase a defibrillator from the Community Heartbeat Trust.

Other coating suppliers reported to be donating paint to the Minutes Matter campaign include:

  • Andura;
  • Axalta;
  • Bailey Paints;
  • Craig & Rose;
  • Crown Paints;
  • Dacrylate Paints;
  • Dulux Decorator Center (AkzoNobel);
  • Firwood Paints;
  • Indestructible Paint;
  • James Briggs Ltd.;
  • Jotun;
  • Little Grenne;
  • Manor Coating Systems;
  • PPG Industries;
  • Pronto Paints;
  • The Sherwin-Williams Company;
  • Teal & Mackrill;
  • Teknos;
  • Tor Coatings;
  • Trimite Global Coatings; and
  • Valspar.

An interactive map of where the coatings suppliers have already donated can be viewed here.


Tagged categories: British Coatings Federation; Business operations; Coating Materials - Commercial; EU; Europe; Good Technical Practice; Health and safety; HMG Paints Ltd.; Paint; Project Management

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