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Behr Taps Neutral for 2021 Color Pick

Friday, February 12, 2021

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Earlier this week, Behr Paint Company unveiled its 2021 Color of the Year, highlighting a landscape-inspired neutral that delivers on what the company says everyone needs this year: elevated comfort.

The hue, titled Canyon Dusk, is described as an earthy terracotta shade—a rich neutral that aims to create grounding warmth.

Behr

Earlier this week, Behr Paint Company unveiled its 2021 Color of the Year, highlighting a landscape-inspired neutral that delivers on what the company says everyone needs this year: elevated comfort.

"There is something so reassuring about dusk, the moment just after sunset, which brings the promise of a new day," says Erika Woelfel, Vice President of Color and Creative Services at Behr.

"The illuminating, free-spirited Canyon Dusk is a color that can be found in a variety of places, from an awe-inspiring desert landscape to the color of sunbaked clay. Wherever it is found, we share a collective need for these moments of comfort and inspiration in the days ahead."

The company says that the neutral tone can serve as the foundation for an array of styles in both the residential and commercial environments, noting that it can be paired with anything from jewel tones, to pastels, to other neutrals.

"From seasoned DIYers to first time painters, it's been inspiring to see people, really embracing opportunities to enhance their spaces during this time when we are all in our homes more than ever before," said Jodi Allen, Global Chief Marketing Officer for Behr. "Whether creating an unexpected accent wall or a simple color change, paint can make a huge visual impact, and it's one of the most affordable and straightforward DIY projects to tackle."

Behr is challenging people to share their inspiration on social media using #2021CanyonDuskContest.

Canyon Dusk is one of many colors that were released in August as part of the Behr color Trends 2021 Palette.

   

Tagged categories: Aesthetics; Asia Pacific; Behr Paint; Color; Color + Design; Color + Design; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; Z-Continents

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