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Dunn-Edwards Unveils 2021 Color Pick

Friday, January 15, 2021

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Paint and coatings company Dunn-Edwards has announced its 2021 Color of the Year, a few months after releasing its 2021 Color + Design Report that included five color palettes in a set entitled “An Exhibition of Color.”

The color pick, dubbed “Wild Blue Yonder,” is labeled as:

“… a light, airy and soothing pale blue — [that] encourages us to slow down, take a deep breath and approach 2021 with new hope and confidence. At the same time, Wild Blue Yonder symbolizes our insistence for transparency and authenticity as we continue to navigate these challenging times. Versatile and layered, this pale blue hue complements nearly any design style — lifting us up and reminding us that brighter days are ahead,” the company said.

Dunn-Edwards

Paint and coatings company Dunn-Edwards has announced its 2021 Color of the Year, a few months after releasing its 2021 Color + Design Report that included five color palettes in a set entitled “An Exhibition of Color.”

The color was featured in one of the five previously released palettes, Moonwake, lightening a collection of deep jewel tones. Dunn-Edwards notes that the hue is “tech-forward,” but also connects to “natural, calming realities with futuristic, reflective qualities.”

The company has paired this color with shades of white and wood tones.

The Palettes

As mentioned, the company released a set of five color palettes for 2021 in October. Color Expert & Stylist, Sara McLean, “identified and analyzed the dynamics that shape our lives—from global and regional events, to nature and technology, to history and pop culture, to food and fashion.”

The five trends include the following.

  • Querencia: A place where one feels at home, rooted in the cultures and traditions of the regional melting pot known as Southwestern Europe. This palette includes primary tones such as Strawberry Jam, Spring Garden, Lemon Punch and Blue Chip
  • Solibre: A new take on protecting and nurturing our Earth. Here, sustainability, creativity and technology converge, nurtured by the symbiosis of nature and indigenous cultures. This collection features a multitude of earth tones such as Leaf Bud, Flower Stem, Burnt Almond and Marigold.
  • Hanabi: Spontaneous, inclusive and community, Hanabi (Japanese for "fireworks") is inspired by the spirit and ingenuity of childhood. This grouping features vivid hues such as Vibrant Orchid, Pretty in Pink, Tangerine Dream and Sprig of Mint.
  • Lagom: In Swedish, Lagom signifies "not too little, not too much,"—taking the time to connect with others in real life, slowing down and finding balance—an apt concept in today's over-connected world. This cluster featured muted shades and neutrals such as Almond Latte, Flintstone, Chocolate Pudding and Silver Creek.
  • Moonwake: This trend speaks to our inherent need to connect and features shades that point to each of the previous collections with Royal Red Flush, Wild Blue Yonder, Plum Passion and Nightfall.

   

Tagged categories: Aesthetics; Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; Dunn-Edwards; EMEA (Europe, Middle East and Africa); Latin America; North America; Z-Continents

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