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USGBC Unveils Initiative, Requests Feedback

Thursday, November 19, 2020

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Last week, during the annual Greenbuild Conference & Expo, the U.S. Green Building Council announced that it is providing funding for 500 people in underserved communities to earn their LEED professional credential.

The commitment is a part of a key objective in the “USGBC All In: Building Equity Together” initiative.

“Green building and equity go hand-in-hand, and we know that addressing and emphasizing sustainability through green building can provide communities with resources and opportunities that can help them reach their full potential,” said Mahesh Ramanujam, President and CEO, USGBC, Green Business Certification Inc. and Arc.

“At USGBC, we believe that a sustainable future is meaningless without an equitable future. When we say USGBC is ‘all in,’ we mean we are committed to taking inclusive action to empower all people to reach their full potential and improve their standard of living regardless of race, class, gender, ability, age, health or economic status.”

The Plan

USGBC’s “All In” plan is focused on addressing social, health and economic disparities through green building. The draft strategy outlines 12 priorities and commitments and the USGBC is soliciting feedback on these priorities in order to release a final strategy plan in the first quarter of next year.


Last week, during the annual Greenbuild Conference & Expo, the U.S. Green Building Council announced that it is providing funding for 500 people in underserved communities to earn their LEED professional credential.

“Our goal is to create an environmentally and socially responsible world that improves quality of life for all, but to achieve that we need to look deeper, take bolder action and address some challenging questions as an organization and community,” added Ramanujam.

Currently, the USGBC is seeking feedback on several priorities, including the following.

  • Make LEED more accessible through Arc for All. LEED is the most widely used green building rating system in the world and USGBC aspires for all buildings to use LEED to transform the spaces where people live, learn, work and play.USGBC will offer Arc for Allfor free to projects from underserved and underrepresented communities to meet them where they are and help them take the incremental steps towards LEED certification.
  • Evolve equity strategies in LEED. USGBC will refine and enhance the LEED intent, pilot credits, credits, regional priority credits and the integrative design process to ensure projects pursuing LEED certification prioritize and implement inclusive design, construction and operational strategies.
  • Educate and develop a new workforce of green building leaders. USGBC will develop new credentials and certificates, commit to strengthening its current credentials and approach to equity and undertake an effort to build capacity for current and future credentials (including the LEED Green Associate and LEED AP) for those from underserved and underrepresented communities.
  • Transform USGBC internal governance. USGBC will review and transform its governance structure including its board and committees, and the policies by which it operates, to include and empower those who have not historically been able to participate in shaping the vision for USGBC, GBCI and LEED. USGBC will also establish CEO Advisory Councils around the world to advise and support USGBC’s CEO on how to evaluate, evolve, implement and grow USGBC All In.
  • Conduct research. USGBC will conduct periodic research and public opinion surveys to understand the effectiveness of All In, overcome any inherent biases and to ensure that everyone’s voice is included. USGBC believes that measurement leads to refinement, which leads to progress.

“All In will encourage every member of our community—from member companies to projects to individuals—to participate in and share the efforts they are making around increasing equity,” the organization said.

“We will not only celebrate and recognize the leadership of the people getting it right, but also identify opportunities for our community to be effective allies and partners in this work and provide resources and tools to help advance equity in green building.”

When engaging in feedback, the USGBC wants to know:

  • What are your overall reactions?
  • What’s missing and what should be added?
  • What should be deleted or revised?
  • How can we make these documents more meaningful?
  • What good resources have you seen--tools, case studies, stories, organizations that might want to be involved?
  • What would make you more likely to use the tools of the “All In” program?

To provide feedback on the program, click here.


Tagged categories: Environmental Controls; Green building; Green coatings; Greenbuild; LEED; NA; North America; United States Green Building Council (USGBC)

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