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Nouryon Announces New Company Strategy

Thursday, October 29, 2020

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Earlier this month specialty chemicals company Nouryon celebrated two years as a stand-alone company by announcing a new company strategy that “aims to exceed customer expectations, outgrow the competition, and increase the share of specialties in its portfolio.”

“We have achieved phenomenal success during the past two years,” said Charlie Shaver, Nouryon’s Chairman and CEO. “We have set up a new organizational structure that allows our Businesses, Operations and Functions to focus on what they do best. That new structure, combined with our continued efforts to drive efficiencies has allowed us to increase our profitability, even in the challenging business environment of today.”

Nouryon

Earlier this month specialty chemicals company Nouryon celebrated two years as a stand-alone company by announcing a new company strategy that “aims to exceed customer expectations, outgrow the competition, and increase the share of specialties in its portfolio.”

Over the past few years, the company has taken steps to optimize its portfolio, including acquisitions such as Brazilian peroxides producer Polinox; Chinese metal alkyls maker Zhejiang Friend Chemical; and the carboxymethyl cellulose business of J.M. Huber, along with the divestment of its Elotex business.

“We are now ready to take the next step in our growth journey with a new strategy that will target the most attractive growth sectors and increase the focus on key emerging markets,” Shaver said. “With this stronger market focus, we want to transition from being an ingredient supplier to a true solution provider to our customers. At the same time, we will continue to execute successfully on the cost and productivity initiatives that will enable us to keep growing profitability.”

The new strategy aims to increase the focus on four segments: Agriculture, Buildings & Infrastructure, Cleaning Goods and Personal Care, as well as on emerging markets including China, Southeast Asia and India.

Plans include growing in new applications and geographies through M&A and partnerships, further expanding the company’s sustainable product offering and maximizing capacity utilization and flexibility of its manufacturing plants.

   

Tagged categories: AkzoNobel; Asia Pacific; Business matters; EMEA (Europe, Middle East and Africa); Good Technical Practice; Latin America; North America; Nouryon; Z-Continents

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