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Sherwin-Williams Releases 2021 Color Pick

Wednesday, September 23, 2020

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Global coatings firm The Sherwin-Williams Company has unveiled its 2021 Color of the Year.

A shade billed as warm and sophisticated, “Urbane Bronze SW 7048” aims to “ground the mind in calm and stability with its ties to the natural world.”

Sherwin-Williams

Global coatings firm The Sherwin-Williams Company has unveiled its 2021 Color of the Year.

The home is now the ultimate retreat from the world, and color is an easy and effective way to create a personal haven,” said Sue Wadden, Director of Color Marketing at Sherwin-Williams, in an emailed press release. “Urbane Bronze encourages you to create a sanctuary space for mindful reflection and renewal.”

The stay-at-home behavior is influencing designer trends, according to Sherwin, and is ushering in a new decade of richer and bolder colors.

“Urbane Bronze is a comforting color, drawing from nature for a feeling of relaxation and serenity,” explained Wadden. “There’s also reassurance in its sentimentality, with nostalgic ties to the design of the ‘70s and ‘90s, but with gray undertones that give it a distinctly modern twist.”

Sherwin calls the neutral “bold and understated at the same time,” meaning it can be used as both a primary or accent color.

“Complement the simplicity of Urbane Bronze with natural materials—like wood finishes, organic stone accents or woven textiles—and a variety of mixed metals to create a serene space grounded in nature,” said Wadden.

For more complementary ideas, the company points to its 2021 Colormix Forecast, which was released last month, and features the color of the year.

   

Tagged categories: Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; Sherwin-Williams; Z-Continents

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