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Behr Unveils 2021 Color Trends Palette

Wednesday, August 26, 2020

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Earlier this week, Behr Paint Company unveiled its Behr Color Trends 2021 Palette, a collection of 21 shades that the company says span “from essential neutrals to lavish bolds, together enabling people to create energizing, yet comforting, new focal points in the home.”

Thus, the collection has been named: Elevated Comfort.

“This has been a year of unpredictability and 2020 has significantly changed our relationship with our home,” said Erika Woelfel, vice president of color at Behr.

“When our color team began exploring a palette for the coming year, we knew it needed to be grounded in what we’ve been craving: comfort and personalization. A new, ‘elevated’ articulation of ‘comfort’ goes beyond traditional beige, gray and green hues, and embraces color in a way that can redefine and enhance any type of space inside or outside the home.”

Behr

Earlier this week, Behr Paint Company unveiled its Behr Color Trends 2021 Palette, a collection of 21 shades that the company says span “from essential neutrals to lavish bolds, together enabling people to create energizing, yet comforting, new focal points in the home.”

The company argues that “color has never played a more important role in setting the mood in a space, creating a positive atmosphere or providing a sense of well-being. As the home adapts to a ‘new normal,’ color will continue to play an impactful role in ensuring living and workspaces—wherever they may be—feel pleasant, light, and productive.”

The Elevated Comfort palette is organized into six themes: Casual Comfort, Subtle Focus, Optimistic View, Quiet Haven, Calm Zone and Outdoor Escape. According to Behr, details include the following.

  • Casual Comfort: Light neutrals offer an updated take on the casual farmhouse look, with warm-toned hues like Almond Wisp PPU5-12 and Sierra N240-4.
  • Optimistic View: A mix of bright, luxe shades evoke a Mediterranean or ’70s glam vibe, featuring colors such as Saffron Strands PPU6-02 or Kalahari Sunset MQ1-25.
  • Subtle Focus: Pastels such as Seaside Villa S190-1 and Wishful Green M410-2 are inspired by modern versions of art deco design and styling.
  • Calm Zone: Blues and greens continue to trend alongside society’s desire for self-care and wellbeing, with colors like Jojoba N390-3 and Voyage PPU13-07 creating calm, restorative spaces.
  • Quiet Haven: Darker colors are fit for traditional and maximalist decor, with hues like Royal Orchard PPU11-01 and Broadway PPU18-20 at the forefront.
  • Outdoor Escape: Any shade from the BEHR Color Trends 2021 Palette can be used to add curb appeal and expand a home’s livable space, such as Barnwood Gray PPU24-07 or Cellini Gold HDC-CL-18.

To showcase the colors, Behr has teamed up with influencers for its “21 Days, 21 Colors, 21 Projects” social media campaign using #21DaysofColor.

   

Tagged categories: Aesthetics; Asia Pacific; Behr Paint; Color; Color + Design; Color + Design; Color forecasts; Color trends; Design; EMEA (Europe, Middle East and Africa); Latin America; North America; Z-Continents

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