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British Coatings Releases New 'Essential' Campaign

Wednesday, May 20, 2020

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The British Coatings Federation has launched a new #essentialcoatings and #essentialinks campaign with the aim to highlight the role that the coatings and printing inks sectors play in the (U.K.) economy and the response to the COVID-19 pandemic.

“At any given time, coatings have a vital role to play in a modern economy, however, above and beyond this, over the past few months the sector has played an increasing role in the nation’s response to coronavirus,” the federation said.

“BCF members have been playing their part supplying key coatings and inks used in products and components for items such as ventilators, hospital beds and trollies, sneeze guards for checkout counters, oxygen cylinders, hospital isolation units and also in meeting the increased demand for food and pharmaceutical packaging.”

The campaign aims to showcase the essential functions of coatings and inks in the fight against the pandemic with a dedicated webpage featuring BCF member case studies along with a social media campaign to promote the efforts.

“The coatings industry is playing its part in the ongoing fight against coronavirus, supplying the vital goods and components others in critical frontline sectors need. I am proud of the way in which our members have contributed and our #essentialcoatings and #essentialinks campaign helps make clear to a wider audience what they have been doing,” said Tom Bowtell, CEO of BCF.

“However, while we are all rightly focused on the response to coronavirus at the present time, we also want to make sure that the industry’s wider, historical and ongoing contribution to our economy gets the recognition it deserves. So, our campaign will continue, over the course of the year, to highlight the diverse and important ways in which coatings and inks help U.K. industry and consumers day in, day out. From the health sector to defense and from automotive to any number of home and office applications, coatings and inks are essential products.”

   

Tagged categories: British Coatings Federation; Business matters; EMEA (Europe, Middle East and Africa); EU; Good Technical Practice

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