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Artist Teams Up with Lego for Installation

Friday, April 3, 2020

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French designer Camille Walala recently teamed up with Lego for the launch of Lego Dots, the company’s new toy product.

Lego Dots are unlike the brand’s classic bricks; they’re flat, 2D tiles in different colors and geometric shapes that can be combined into different patterns used to adorn surfaces.

"With the launch of Lego Dots, which is all about creating, designing and decorating, it was very natural for us to look for artists who could help us bring this to life—and what better choice than Camille, with her beautiful colors and patterns, and the shared values we have around creativity, self-expression and accessibility,” said Lena Dixen, Senior Vice President and head of product and marketing development at Lego.

The team effort produced The House of Dots—a two-story complex of eight shipping containers that was displayed as an installation in London earlier this year.

House of Dots

Instead of using just paint, Walala’s design was made primarily of more than 2 million pieces of Lego Dots. For the installation, the Dots were placed by hand on large Lego plates, which were then mounted to different surfaces and furniture pieces.

This proposed an interesting design challenge as the Dots can’t be cut or molded into just any shaped.

"I had to design to Lego's scale, thinking in terms of how many tiles we’d need to make a particular pattern," Walala said in an interview

"There was a lot of math involved. To create a table, for example, we had to ensure its length corresponded precisely to a set number of pieces."

Each room was given a specific palette and atmosphere and the installation took 800 hours to complete with eight people.

The new product launched March 1.


Tagged categories: Color; Color + Design; Color + Design; Design; EMEA (Europe, Middle East and Africa); EU; Public spaces

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