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Dunn-Edwards Announces Color Partnership

Thursday, December 5, 2019

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Coatings manufacturer Dunn-Edwards (Los Angeles) is branching out with a partnership involving its color trends palettes.

The company announced late last month that it has partnered with ORLY Color Labs, Sigfus Designs and Le Feu de L’Eau to create the 2020 Trends Collection. Launching today, the collection features nail polishes, earrings and candles inspired by the latest Dunn-Edwards trending color palettes, which includes the 2020 Color of the Year, Minty Fresh.

Images: Dunn-Edwards

Coatings manufacturer Dunn-Edwards (Los Angeles) is branching out with a partnership involving its color trends palettes.

“We are thrilled to partner with three visionary color and design-focused brands to celebrate our 2020 Color and Design Trends,” said Dunn-Edwards color expert and stylist Sara McLean.

“Color plays an influential role in our lives, from interior design and home décor to fashion and beauty, and these collaborations demonstrate that impact.”

The partnership includes:

  • The collaboration with ORLY Color Labs includes custom ORLY shades that match Dunn-Edwards paint colors in DE5687 Minty Fresh, DE5169 Glazed Sugar and DE5732 Teal Me No Lies.
  • The Sigfús Designs earrings set features five polymer clay earrings using colors including DET608 Moss Cottage, DE5169 Glazed Sugar, DE6357 Black Tie, DE5452 Gold Gleam, DET576 Singing the Blues, DEA138 Indigo Night and DE5687 Minty Fresh.
  • The Le Feu de L’Eau candle set includes seven natural and eco-friendly tea lights in a pastel green.

The Colors

Dunn-Edwards released its 2020 Color and Design Trends Report entitled “Optimistic Endeavors: Tales of Tomorrow,” in early September.

The company said that the picks “welcome in a new decade that promises to be filled with optimism and joyful life experiences.”

Dunn-Edwards released its 2020 Color and Design Trends Report entitled “Optimistic Endeavors: Tales of Tomorrow,” in early September. A month later, the company released its 2020 Color of the Year, Minty Fresh, described as a water soft, mentholated green.

The palettes include:

  • The Silk Road – The “East meets West” collection is described as Neo-Baroque and Art Deco intermingling with East Asian influences that juxtaposes simplicity and extravagance including tones such as Vintage Red, Indigo Night and Gold Gleam.
  • Fresh and Free – This light, pastel group aims to reflect a healthy lifestyle on a quest between calm and progress and features shades such as Fresh Honeydew, Glacier Point and Minty Fresh.
  • Neu Tradition – Labeled as “feminine softness paired with girl power,” this cluster pairs modern and traditional for a sophisticated look featuring Rosewine, Bronzed Orange and Seasonal Beige.
  • Co-Habitants – This neutral-based collection hints at global inclusion and showcases colors such as Portobello Mushroom, Tawny Amber and Renwick Brown.
  • Playtime – As the name suggests, this group is filled with bright, poppy colors that “urge us to live for today and enjoy the moment” with tones such as Victorian Greenhouse, Beautiful Blue and Posy Petal.

A month later, the company released its 2020 Color of the Year, Minty Fresh, described as a water soft, mentholated green.

The company said that the grounded yet active color plays well within a variety of other colors and works within both organic and high-tech influenced palettes.

It can be found in Art Deco design and the 1950s home, but the shade of green also represents growth, the company went on, saying that green is also the traditional color of nature.

   

Tagged categories: Asia Pacific; Business matters; Color; Color + Design; Color + Design; Color forecasts; Color trends; Dunn-Edwards; EMEA (Europe, Middle East and Africa); Latin America; North America; Z-Continents

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