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Sico Announces 2020 Color of the Year

Wednesday, October 9, 2019

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Global coatings company PPG’s Sico paint brand has released its 2020 Color of the Year with a shade that it says takes a journey “back to ancient times.”

Mystic Cobalt, a deep blue with hints of purple that’s inspired by the mix of mineral pigments known as cobalt blue, conveys a “timeless beauty,” according to the company.

PPG

Global coatings company PPG’s Sico paint brand has released its 2020 Color of the Year with a shade that it says takes a journey “back to ancient times.”

PPG sites the “increasing need for connection in an unmoored world” for the color choice.

“Representing the colour of sky and sea, Mystic Cobalt inspires us to reconnect with nature—the antidote in a modern world plagued by anxiety,” said Dominique Pépin, Associate Marketing Director, Sico paint brand by PPG.

“In an era where consumers are experiencing increasing stress, surrounding ourselves with calming and soothing hues is a must.”

PPG says that consumers will benefit from the hue’s peaceful effect, and that it also makes for a good transitional shade to connect neutrals and other colorful hues.

To incorporate the shade, Sico suggests pairing with:

  • a crisp white, such as White Goose Down;
  • a warm neutral, such as Chestnut Tree; and
  • mustard or ochre tones, such as Buckwheat Yellow.

   

Tagged categories: Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; PPG; Z-Continents

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