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Domino's 'Paving for Pizza' Initiative Successful

Friday, September 20, 2019

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Domino’s, the pizza company which had previously established itself as a hero of U.S. infrastructure with its “Paving for Pizza” initiative, recently announced that the movement would be moved to local teams, which includes nearly 800 independent owners.

The initial plan was to pave in 20 cities, but after the company received “more than 130,000 submissions for almost 15,000 ZIP codes,” that plan had to be revised, Domino’s spokesperson Jenny Fouracre-Petko told Smart Cities Dive.

Paving for Pizza

In mid-June of 2018, Domino’s announced that it was offering governments help with fixing potholes, in an effort to save its precious pizzas from damage en route to their final destination. The company launched an interactive website, pavingforpizza.com, for fans to request help from the pizza purveyor.

Domino's USA

Domino’s, the pizza company which had previously established itself as a hero of U.S. infrastructure with its “Paving for Pizza” initiative, recently announced that the movement would be moved to local teams, which includes nearly 800 independent owners.

Paving began in late August that same year, in Wilkes-Barre, Pennsylvania, with the help of one of the pothole grants. The amounts for pothole grants were not disclosed at the time, but communities welcomed the relief.

“Potholes in Northeastern Pennsylvania are as prevalent as our region's love for pizza,” said Tony George, mayor of Wilkes-Barre. “I am incredibly grateful to Domino's assistance in repairing and patching our roads.”

New Orleans and Des Moines, Iowa, were among 10 cities to accept the company’s offer. Grants have already funded projects in Burbank, California; Athens, Georgia; and Bartonville, Texas.

Initiative Expansion

Representatives of some participating cities reported that they had received grants from marketing agency Crispin Porter Bogusky (CP+B Group) for pothole fixes. Though the program has helped cities fix potholes that might not have been repaired otherwise, there has been some criticism about the passing of power from government to corporations.

Spokesperson for the city of Des Moines, Iowa, Shay Willis told Smart Cities that the city customarily uses around 2,300 tons of asphalt per year in patching potholes, and that the assistance from the grants was appreciated.

The initiative has also inspired city leaders to further examine the opportunities afforded by public-private partnerships (P3s) and how they can facilitate infrastructure fixes.

"It doesn't always have to be exactly that formal P3 where you end up with leases and things like that," said Milford, Delaware, City Manager Eric Norenberg.

"I think we can be looking for opportunities to make our community better in ways that are ethically responsible but bring new investment into the community in a way that makes it more attractive to residents and visitors alike."

   

Tagged categories: Infrastructure; NA; North America; Program/Project Management; Roads/Highways

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