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AkzoNobel Releases 2020 Color of the Year Pick

Thursday, September 12, 2019

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Global coatings company AkzoNobel released its 2020 Color of the Year earlier this week, promoting a shade that mixes light green, blue and gray.

Named Tranquil Dawn, the shade is “designed to capture the essence of what makes us human as the dawn of a new decade arrives,” according to the company.

AkzoNobel

Global coatings company AkzoNobel released its 2020 Color of the Year earlier this week, promoting a shade that mixes light green, blue and gray.

“Tranquil Dawn perfectly captures the 2020 mood of what makes us human,” said Heleen van Gent, Head of AkzoNobel’s Global Aesthetic Center, which leads the annual trend research.

“It’s reminiscent of the colors of the morning sky and encapsulates our desire to treasure our most human qualities, which we’ll need in the new decade we are entering. It’s an exciting and inspiring way for us to share our passion for paint with the world.”

The color is a cornerstone in four related 2020 color palettes divided into separate themes: The Care Palette, The Play Palette, The Meaning Palette and The Creativity Palette.

AkzoNobel notes that the 2020 color picks are applied to most of its businesses, including Automotive and Specialty Coatings, Powder Coatings and Wood Coatings.

“Our Automotive and Specialty Coatings business in particular makes full use of the trend research to create corresponding color palettes across various segments, such as consumer electronics, automotive and aerospace,” said David Menko, AkzoNobel’s Chief Marketing Officer.

“A unified color and trend development process also helps our Wood Coatings and Powder Coatings businesses to successfully launch and leverage their own trending colors and accompanying palettes across all markets.”

   

Tagged categories: Aesthetics; AkzoNobel; Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; Z-Continents

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