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Glidden Goes Rogue, 'Doesn't' Release 2020 Color

Wednesday, September 11, 2019

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Late last week, PPG’s Glidden paint brand did something a little out of the norm: It didn’t announce a 2020 Color of the Year.

“As a matter of fact,” the company said in its press release, “this is the brand’s official breakup letter with Color of the Year selections.


Late last week, PPG’s Glidden paint brand did something a little out of the norm: It didn’t announce a 2020 Color of the Year.

“While other paint brands are celebrating their varying ‘it’ paint colors for the next year, Glidden wants to help do-it-yourselfers (DIYers) and procrastipainters alike get rolling on the paint projects they’ve been putting off by cutting ties with trends and simplifying the color selection process.”

Instead, Glidden says, it wanted to use the opportunity to highlight a tried-and-true hue: Whirlwind—a cool gray with a hint of blue.

“Grays have been trending for more than a decade,” said Kim Perry, Glidden paint’s color guru.

“If it’s not broke, don’t fix it! Whirlwind was one of our top tinted colors this year, so DIYers can rest easy knowing they can enjoy it for years to come. Instead of staring blankly at a paint color card questioning all your life choices, you can spend time doing what you really want to do. Like drinking wine or binge-watching TV in your freshly painted living room.”

The brand notes that the color works well in a kitchen, paired with navy blue cabinets and quarter countertops, or a living room, layered with gray and yellow accents. It also noted that the color can make a good exterior finish, complemented by a red door or gray deck furniture.


Tagged categories: Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Glidden; Latin America; North America; PPG; Z-Continents

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