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Dunn-Edwards Releases 2020 Color Trends Forecast

Wednesday, September 4, 2019

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Dunn-Edwards (Los Angeles) recently released its 2020 Color and Design Trends Report entitled “Optimistic Endeavors: Tales of Tomorrow,” which features five palettes of bright, deep colors.

The company says the picks “welcome in a new decade that promises to be filled with optimism and joyful life experiences.”

"In addition, we are approaching a generational change that’s leading us to new identities, which means we’re on a mission to leave the world a better place, while fully immersing ourselves in the present along the way," the company said.

"The five stories of our 2020 trends report highlight five color palettes showcased in a series of animated video stories highlighting the textures, materials and cultural references inspiring the trends."

In terms of trends, the company has noted some patterns matching each hue, noting that greens from nature will be essential, oranges will be “everywhere,” violet and plum will move forward along with inky blues and yellow will continue in popularity.

The palettes include:

  • The Silk Road – The “East meets West” collection is described as Neo-Baroque and Art Deco intermingling with East Asian influences that juxtaposes simplicity and extravagance including tones such as Vintage Red, Indigo Night and Gold Gleam.
  • Fresh and Free – This light, pastel group aims to reflect a healthy lifestyle on a quest between calm and progress and features shades such as Fresh Honeydew, Glacier Point and Minty Fresh.
  • Neu Tradition – Labeled as “feminine softness paired with girl power,” this cluster pairs modern and traditional for a sophisticated look featuring Rosewine, Bronzed Orange and Seasonal Beige.
  • Co-Habitants – This neutral-based collection hints at global inclusion and showcases colors such as Portobello Mushroom, Tawny Amber and Renwick Brown.
  • Playtime – As the name suggests, this group is filled with bright, poppy colors that “urge us to live for today and enjoy the moment” with tones such as Victorian Greenhouse, Beautiful Blue and Posy Petal.


Tagged categories: Color; Color + Design; Color + Design; Color forecasts; Color trends; Dunn-Edwards; NA; North America

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