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Atlas Roofing Announces Leadership Changes

Thursday, July 25, 2019

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Atlas Roofing Corporation (Atlanta) recently announced the expansion of its leadership team with a new director of marketing and other senior promotions.

Last week, the company announced in an emailed press release that Tracy Cook has joined the company as its new Director of Marketing, overseeing the Shingles & Underlayments and Roof & Wall Insulation Divisions. Cook also will guide Atlas’ overall corporate marketing strategy across the company’s Shingles & Underlayments, Roof & Wall Insulation, Molded Products and Web Technologies divisions.

The company says that as the first director of marketing to manage multiple divisions under the Atlas brand, she will provide guidance and insight on all marketing efforts, ensuring brand consistency and developing new marketing opportunities.

Atlas

Last week, the company announced that Tracy Cook has joined the company as its new Director of Marketing, overseeing the Shingles & Underlayments and Roof & Wall Insulation Divisions.

“We are thrilled to welcome Tracy to the marketing leadership team,” said Steve Heaton, Vice President, Roof & Wall Insulation Division. “We are taking significant strides in our marketing efforts, ensuring the right people and resources are in place to enhance our strengths and further confirm Atlas’ leadership position in the building materials industry.”

Cook joins Atlas with more than 20 years of experience and deep expertise in marketing strategy, customer insights, trend forecasting, brand strategy and management. Prior to joining Atlas, Cook worked for nine years at INVISTA, most recently serving as the Senior Director, Shopper Innovation, as well as previous senior marketing positions with Mohawk Industries and Interface. She graduated with a bachelor’s degree in liberal arts from Auburn University.

In addition to Cook’s appointment as Director of Marketing, Atlas officially announced Stanley Bastek’s promotion to National Sales Director for the Shingles & Underlayments Division. Bastek started his career at Atlas in 2007 and has held several cross-functional sales and marketing positions over the past 10 years. In his new role, Bastek will manage national pricing and sales development, contractor engagement programs and distributor relationships.

“This is a very exciting time for Atlas,” said Kirk Villar, Vice President, Sales and Marketing. “These strategic investments to our sales and marketing departments ensure our continued growth and success, allowing us to deliver innovative products to our customers.”

   

Tagged categories: Atlas Roofing Corp.; Business matters; Good Technical Practice; NA; North America; Personnel; Personnel changes

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