Coatings Industry News

Main News Page


PPG Reveals 2020 Color of the Year, Trends

Monday, June 17, 2019

Comment | More

Global coatings company PPG (Pittsburgh) has announced its 2020 Color of the Year, which it says offers “escapism in today’s technologically driven society.”

Chinese Porcelain is a blend of cobalt and ink blue that PPG says “imparts calmness and restful sleep while also offering the spirit of hopefulness.”

Images: PPG

Global coatings company PPG (Pittsburgh) has announced its 2020 Color of the Year, which it says offers “escapism in today’s technologically driven society.”

“The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives,” said Dee Schlotter, senior color manager, PPG paint brand.

“The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky–creating serenity in any space.”

PPG’s colors of the year are chosen at its annual Global Color Workshop, and recent data released by Paintzen, a PPG-owned technology platform that allows customers to pick colors and schedule painting services, blue is the most explored color family by its users, with 34% higher engagement than neutrals—the next most popular color family on the site, according to the company. Of the blue hues, Chinese Porcelain was the most engaged color on the platform over the past six months.

“As we look to 2020, we know that color is the trend,” said Schlotter. “Consumers are tiring of stark grays and are looking to infuse colors that delight the senses.”

PPG calls Chinese Porcelain a rich and traditional hue that can be used as a back drop for other vibrant colors, pair well with crisp white, be layered with other blues or pair with metallic finishes like copper.

PPG calls Chinese Porcelain a rich and traditional hue that can be used as a back drop for other vibrant colors, pair well with crisp white, be layered with other blues or pair with metallic finishes like copper.

Porcelain Blue is also the focal point of PPG’s 2020 Global Color Trends Forecast, which is shaped in three stories under the overarching theme of “Flow.”

The palettes are:

  • On the Move – This upbeat and vibrant palette is labeled as simultaneously retro and contemporary with bold shades such as Turner’s Yellow and Bleeding Heart. This combination encourages “self-expression from the bold and confident consumer.”
  • At the Core – The group contains a more earthy and botanical approach and includes muted mid-tones such as Crushed Pineapple and Cool Concrete.
  • In the Know – This collection brings together a large group of neutrals and adds in pops of color, which PPG says “acknowledges the convergence of technology and earthliness.” It includes shades such as Cinnamon Spice and Brown Clay with Celestial Blue and Summer Breeze.

   

Tagged categories: Aesthetics; Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; PPG; Z-Continents

Comment Join the Conversation:

Sign in to our community to add your comments.


Advertisements
 
Strategic Materials Inc.

 
Tarps manufacturing, Inc.

 
DeFelsko Corporation

 
KTA-Tator, Inc. - Corporate Office

 
Sauereisen, Inc.

 
SAFE Systems, Inc.

 
 
 

Technology Publishing Co., 1501 Reedsdale Street, Suite 2008, Pittsburgh, PA 15233

TEL 1-412-431-8300  • FAX  1-412-431-5428  •  EMAIL webmaster@paintsquare.com


The Technology Publishing Network

PaintSquare the Journal of Protective Coatings & Linings Paint BidTracker

 
EXPLORE:      JPCL   |   PaintSquare News   |   Interact   |   Buying Guides   |   Webinars   |   Resources   |   Classifieds
REGISTER AND SUBSCRIBE:      Free PaintSquare Registration   |   Subscribe to JPCL   |   Subscribe to PaintSquare News
MORE:      About PaintSquare.com   |   Privacy Policy   |   Terms & Conditions   |   Support   |   Site Map   |   Search   |   Contact Us