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Behr Unveils 2020 Color Trends Palette

Wednesday, June 12, 2019

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Manufacturer Behr Paint Company (Santa Ana, California) earlier this week unveiled in an emailed press release its 2020 Color Trends palette, which is calls “a balanced mix of grounding shades, energizing bright colors, deep accent hues and atmospheric pastels.”

The palette of 15 colors—split into three “stories”—is designed for both residential and commercial applications, according to the company.

Behr

Manufacturer Behr Paint Company (Santa Ana, California) earlier this week unveiled in an emailed press release its 2020 Color Trends palette, which is calls “a balanced mix of grounding shades, energizing bright colors, deep accent hues and atmospheric pastels.”

“Each color in the 2020 Color Trends palette evokes an organic beauty that resonates with both modern and traditional commercial environments,from renovated industrial office spaces to hospitality venues,”said Erika Woelfel, Vice President of Color and Creative Services at Behr.

“As residential and commercial design trends continue to blend, this eclectic palette of balanced neutrals, earthy greens, lavish oranges and more will offer professional designers and DIYers an opportunity to transform spaces into experiences that not only enhance the aesthetic of an environment, but impact how people feel.”

Behr says that the palette draws from both the desire to engage with the world and the craving the restore balance.

The palette includes:

  • Worldhood – This section of the palette includes rich hues that aim to deepen the warmth of a space. “Colors within Worldhood create an inviting environment, perfect for the hospitality industry,” said Woelfel. “Customers of restaurants, hotels and other businesses will feel drawn to the rustic tones inspired by exotic travels that reflect natural rugged landscapes.” Colors include: Rumba Orange M230-7, Charismatic PPU6-14, Bubble Shell S160-3, Cider Spice S210-5 and Red Pepper PPU2-02.
  • Restore – This grouping aims to surround people with restorative qualities to encourage balance and mostly consists of blues and greens including: Secret Meadow S360-6, Back to Nature S340-4, Light Drizzle N480-1, Bluebird PPU15-12 and Dragonfly PPU12-03.
  • Atmospheric – Layers of neutrals and pastels allow this subgroup to appeal to both modern and traditional environments, according to Behr, and includes Dusty Lilac N110-1, Creamy Mushroom PPU5-13, Painter’s White PPU18-08, Battleship Gray N360-4 and Graphic Charcoal N500-6.

   

Tagged categories: Aesthetics; Asia Pacific; Behr Paint; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; Z-Continents

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