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PPG Launches Paints with Purpose Campaign

Tuesday, May 28, 2019

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Global coatings company PPG (Pittsburgh) announced last week the launch of its new Paints with Purpose campaign, which aims to showcase “unexpected applications of next-generation paint and coatings technologies."

The company used examples of paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings that can absorb sound or help reduce pollution; paint that helps self-driving cars see; and stain that can be applied even on a cold, wet day.

© iStock.com / jfarleyphoto

Global coatings company PPG (Pittsburgh) announced last week the launch of its new Paints with Purpose campaign, which aims to showcase “unexpected applications of next-generation paint and coatings technologies."

“When people talk about painting, they’re typically focused on beautifying a space in their home or making their mark on a new one,” said David Bem, PPG chief technology officer and vice president, science and technology.

“But next-generation paints and coatings will do much more. From added safety, to enhanced comfort or just an easier way to apply our products, Paints with Purpose aims to showcase real-life examples of ways that paint can help improve our overall quality of life.”

The global campaign is set to roll out to the public in the coming months.

   

Tagged categories: Asia Pacific; Business matters; Business operations; EMEA (Europe, Middle East and Africa); Good Technical Practice; Latin America; North America; PPG; Z-Continents

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