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Pantone Releases 2019 Color of the Year

Monday, December 10, 2018

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Color company Pantone announced late last week its Color of the Year 2019: Living Coral, a shade the company calls “an animating and life-affirming shade of orange with a golden undertone.”

“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy,” the company says.

“Sociable and spirited, the engaging nature of [Living Coral] welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, [Living Coral] embodies our desire for playful expression.”

In terms of interior design and furnishings, Pantone says that the color can be used as a bold statement. Linked to tactility and human connection, the company recommends using the hue in places like upholstery or an accent wall.

“Color enhances and influences the way we experience life,” said Laurie Pressman, Vice President of the Pantone Color Institute.

“As a shade that affirms life through a dual role of energizing and nourishing, [Living Coral] reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time.”

   

Tagged categories: Aesthetics; Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Latin America; North America; Pantone

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