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TCI Announces Move Beyond Powder Coatings

Monday, July 16, 2018

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After 30 years in powder coatings, supplier TCI (Americus, Georgia) recently announced a branding change and an expansion into liquid and electrocoat products. 

The company, a subsidiary of RPM International Inc. and formerly called TCI Powder Coatings, says it will be expanding its focus to concentrate on “innovative coatings solutions and superior performance” beyond powder coatings with the branding “TCI: Where Your World Matters.”

“Our new brand positioning represents our new customer-centric market approach that leverages our relationships with fellow RPM companies to meet specific needs with a broad portfolio of products and coatings resources,” said Jack Bostock, vice president, TCI.

“RPM has enabled us to bring a full complement of technologies to strengthen ties with large, internationally-recognized companies while continuing to provide dedicated service and technical support to smaller powder coating customers.”

The company’s new initiatives include:

  • An investment in its powder manufacturing, which will expand capacity, improve yields and reduce lead-times;
  • The plan for an industry-leading powder coating facility and innovation center in the greater Charlotte area, scheduled to be operational in 2020, which will focus on response and speed-to-market;
  • An exclusive rights agreement to sell BASF CathoGuard, a cathodic epoxy electrodeposition coating, in the general finishing segment which will enable the company to bundle powder and liquid coatings with best-in-class electrocoat and provide greater options to the OEM finishing space;
  • A new mobile application to deliver product catalogs and technical and customer service support, available for iOS and Android;
  • A commitment to increase environmental practices by reducing waste associated with powder manufacturing by more than 20 percent at the Ellaville, Georgia, facility; and
  • New product packaging made with 100 percent recyclable materials.

   

Tagged categories: Business matters; Expansions; Market; RPM

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