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Pizza Chain Bankrolls Infrastructure Upgrades

Friday, June 15, 2018

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As the United States awaits its much-touted (and much-delayed) multibillion-dollar infrastructure package, an unlikely hero is stepping in to help clean up the nation’s deteriorating roads: Domino’s Pizza.

The delivery-heavy pizza chain, which made headlines a few years ago when it admitted its pizza was not very good, is once again making headlines with an unorthodox PR campaign, this one based around road repairs.

Domino's paving
Domino's USA

The campaign rollout came with images of Domino’s crews working with branded paving equipment—in some cases paving the Domino’s logo into a patch of asphalt.

Domino’s announced Monday that it is offering local governments—it’s already identified four that it’s actively working with—help with fixing potholes, in an effort to save its precious pizzas from damage en route to their final destination. The company launched an interactive website, pavingforpizza.com, for fans to request help from the pizza purveyor.

The campaign rollout came with images of Domino’s crews working with branded paving equipment—in some cases paving the Domino’s logo into a patch of asphalt—but the conditions of the assistance aren’t entirely clear. The company said only that it would be providing grants to municipalities in need of help; whether every street in town will end up with a pizza imprint hasn’t been specified.

Privatization of Paving

Some have criticized the move—or, more generally, the idea that a private business should need to step in to take care of basic government functions in a highly developed nation. Domino’s, though, seems to see it as a smart business move.

"Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store. We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal," said Russell Weiner, president of Domino's USA.  "Domino's cares too much about its customers and pizza to let that happen."

Domino's also recently began offering "Carryout Insurance" on its take-out pizzas, offering to remake a pizza for free if it is damaged on the way from the store to the location of eating. 

The Noid could not be reached for comment as of deadline Thursday (June 14).

   

Tagged categories: Infrastructure; NA; North America; Program/Project Management; Roads/Highways

Comment from Gregory Stoner, (6/23/2018, 2:30 PM)

Thank you Dominos


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