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Sherwin-Williams Updates App with AR

Monday, April 30, 2018

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Paints and coatings giant The Sherwin-Williams Company (Cleveland) recently unveiled an update to its ColorSnap Visualizer app, which will now allow customers to view their color choices via augmented reality.

ColorSnap app
The Sherwin-Williams Company

Paints and coatings giant The Sherwin-Williams Company (Cleveland) recently unveiled an update to its ColorSnap Visualizer app, which will now allow customers to view their color choices via augmented reality.

Sherwin says it’s using the AR technology for the Instant Paint feature on the app (available for both iPhone and Android), which it says will allow customers to make faster and more confident color selections.

“Using emerging AR technology, this new feature virtually transforms a space before picking up a brush,” said Meghan Vickers, Sherwin-Williams e-business marketing director. “Instant Paint provides a fast, seamless way for homeowners and professionals to build confidence during color selection.”

When a user is in the app, a customer can bring up their phone camera, tap on any wall in their camera view and “try on and see” any of Sherwin’s 1,500 colors on the wall in real time. It also allows users to try different color options, create custom palettes and share results.

The company says that this app is one of the first painting apps to use Apple and Google’s updated AR platforms.

   

Tagged categories: Apps; Augmented reality; Color; Color + Design; Color + Design; North America; Sherwin-Williams

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