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Lowe's, Sherwin-Williams Talk Expanded Partnership

Thursday, March 1, 2018

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Lowe’s Companies Inc. (Mooresville, North Carolina) and The Sherwin-Williams Company (Cleveland) are taking their relationship to the next level.

The duo announced Wednesday (Feb. 28) that they have expanded their partnership, making Lowe’s the only nationwide home center to offer stain brands such as Minwax, Cabot and Thompson’s Water Seal, in addition to paintbrush brand Purdy and spray paint brand Krylon. (The products will still be sold at Sherwin-Williams stores.)

Lowe's

Lowe’s Companies Inc. (Mooresville, North Carolina) and The Sherwin-Williams Company (Cleveland) are taking their relationship to the next level.

Sherwin-Williams will also become the only nationwide supplier to Lowe’s, which has had an extensive relationship with Valspar Corporation (a recent mega merger for Sherwin) since 1971.

“Sherwin-Williams is one of the most recognized brands for paint and highly respected for quality products by both do-it-yourselfers and professional customers. Sherwin-Williams’ family of brands is among some of America’s most trusted,” said Michael P. McDermott, Lowe’s chief customer officer. “We are proud to expand the partnership and bring customers more of the industry’s top brands for their next paint project.”

Along with this announcement, Lowe’s also indicated that it is investing in and revamping its paint service model by rolling out a new paint desk experience, complete with an updated product selector display and streamlined service model. The company says it wants to make it even easier for a customer to talk to an associate, find a paint color, pick a paint or stain and start a project.

“We are excited to expand the partnership with Lowe’s to deliver a simplified paint and stain line that is designed to make it easier for customers to buy and associates to sell,” said Aaron Erter, President and General Manager of Sherwin-Williams’ Consumer Brands Division.

“As paint continues to reign as the No. 1 do-it-yourself project, we know this expanded alliance will provide an improved experience that helps make customers more confident when selecting a color, product and applicator for their next paint or stain project.”

 

Editor's Note: A clarification on the exclusivity of the partnership was made at 2:08 p.m. on March 2.

   

Tagged categories: Good Technical Practice; Lowe's; North America; Sherwin-Williams; Valspar

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