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PPG's Dulux Announces 2018 Color Picks

Tuesday, January 9, 2018

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Though the majority of PPG’s (Pittsburgh) paint lines released 2018 colors of the year in June, Toronto-based Dulux Paints followed suit last week with a color trends announcement of its own.

PPG

The company takes on the themes of “dark glamour” and “elegant retreat” with its two Colors of the Year picks for 2018: Black Elegance, a black infused with a dark brown, and Golden Goose, a metallic complement from the company’s Effects Finishes Liquid Metal line.

The company takes on the themes of “dark glamour” and “elegant retreat” with its two Colors of the Year picks for 2018: Black Elegance, a black infused with a dark brown, and Golden Goose, a metallic complement from the company’s Effects Finishes Liquid Metal line.

“The combination of Black Elegance and Golden Goose is unapologetic, ultra-sophisticated and decadent,” said Martin Tustin-Fuchs, brand manager for Dulux Paints by PPG. “These deep, rich colors will turn heads in any space.”

The company says the reasons behind the picks are two-fold; the dark color reflects consumers’ need for stability and protection (staying along the lines of PPG’s previous color announcements), while the gold calls to light “consumers’ unwillingness to feel small or disregarded in light of current societal landscapes.”

The company recommends pairing Black Elegance with hues such as Heavy Cream, Burgundy Wine or Cool Charcoal, with the metallic Golden Goose in accents and décor elements.

The company also notes that Black Elegance can work well for exterior projects as well, and can be paired with colors such as gray-brown Thunderbird or used as a statement color for a front door.

   

Tagged categories: Color; Color + Design; Color + Design; Color forecasts; Color trends; Dulux; North America; PPG

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