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Diamond Vogel Releases 2018 Color Pick

Thursday, November 2, 2017

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Diamond Vogel Paint (Orange City, Iowa) just released its 2018 Color of the Year: a light, lavender-infused blue pulled from its ColorEssentials Collection.

So far, Diamond’s “Atmospheric Pressure” is the only color pick of 2018 to fall in the realm of pastels, and the company says its hue makes it a flexible choice for interior, exterior and a range of color pairing applications.

DIamond Vogel

Diamond Vogel Paint (Orange City, Iowa) just released its 2018 Color of the Year: a light, lavender-infused blue pulled from its ColorEssentials Collection.

“This introspective color represents the transparency we long for and brings mindfulness and peaceful reassurance to an untrusting world,” said Sandy Agar-Studelska, Diamond Vogel Color Marketing Manager.

“Atmospheric Pressure is a great choice as Color of the Year as it is on trend with consumers desire to create relaxing and uplifting spaces where they can ‘power-off,’ reenergize, and connect with family.”

The company recommends that when Atmospheric Pressure is selected for interiors, the color can be paired with grays, charcoals and blacks to add a refreshing touch to those popular neutrals. For exteriors, the company notes that the color can deliver a feeling of calm and abundance to guests when used as an accent for the front door.

This is the second year in a row that Diamond’s Color of the Year was selected based on customer votes, which ran the entire month of October.

“Our customers rely on our color expertise for inspiration as well as delivering the color they demand.  For those that specify color, they look to Diamond Vogel for validation of the color trends that are important to consumers,” Agar-Studelska said.

“In deciding our pick, we took the conversation to our customers and asked for their help in selecting this important choice from four directional trend colors. The voting was very close between all our candidates, but Atmospheric Pressure emerged as the color that connected with our customers.”  


Tagged categories: Aesthetics; Color; Color + Design; Color + Design; Color forecasts; Color trends; Design; Diamond Vogel Paint; North America

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