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AkzoNobel Releases 2018 Color of the Year

Thursday, September 14, 2017

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Global paints and coatings company AkzoNobel (Amsterdam) has released its 2018 Color of the Year—a shade it calls 'grown-up' pink.

Photos: AkzoNobel

The Heart Wood Home palette combines shades of pale gray-pink, blues and browns along with bolder ink blues and purples.

The hue, named Heart Wood, is a warm blush that pulls from “the tactile qualities of natural wood and leather,” according to the company, and aims to create a “welcome home” atmosphere.

“As life gets faster, now is the time to press pause,” said Heleen Van Gent, Creative Director at the company’s Global Aesthetic Center. “Our home needs to be a place where we can turn down the noise, where we can nurture our values and recharge. Color can play a significant role in addressing the balance between outside clamor and inner calm.”

The company also released four complementary color palettes, each featuring Heart Wood, that are designed so that, no matter what personality a homeowner has, the tones achieve balance and warmth in the home.

The Comforting Home palette aims to create a recharging environment by incorporating earth tones, combing clay influenced tones with the signature pink.

  • Heart Wood Home combines shades of pale gray-pink, blues and browns along with bolder ink blues and purples. Pulling more from the unpredictable colors of natural wood and leather, this palette aims to be “calming and restorative,” bringing a little bit of the outside in.
  • The Comforting Home aims to create a recharging environment by incorporating earth tones, combining clay influenced tones with the signature pink. The rich colors pull from materials such as silk or velvet, creating warmth.
  • The Inviting Home palette features the most cool tones out of this year’s lineup, with shades of blue, neutrals and greens aiming to support a clear mind and connection. These combinations are recommended for a space that’s meant for sharing with friends and family.
  • The Playful Home captures pops of yellow and gold hues that are meant to spark and energize. This palette would be best used in a multi-functional space with natural textures and fun patterns.

Van Gent adds: “Heart Wood and its four complementary color palettes will help consumers achieve a home that is truly and uniquely theirs, bringing a feeling of safety and reassurance, creating a welcome home for all.”

For more information, visit


Tagged categories: AkzoNobel; Asia Pacific; Color; Color + Design; Color + Design; Color forecasts; Color trends; EMEA (Europe, Middle East and Africa); Interior Wall Coatings; Latin America; North America

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