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AkzoNobel Teams Up With Starbucks for Murals

Monday, June 12, 2017

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Starbucks stores in Malaysia recently got dressed up in AkzoNobel’s Dulux paint for the “Show Your Flavor Campaign.”

The Seattle-based coffee chain and Amsterdam-based coatings giant teamed up for the mural-painting campaign that allowed local artists in Malaysia to create murals on the sides of Starbucks buildings.

AkzoNobel

Starbucks stores in Malaysia recently got dressed up in AkzoNobel’s Dulux paint for the “Show Your Flavor Campaign.”

The painting took place on several stores in Klang Valley and Penang, with more stores to be added in the future, according to the press release.

“We are excited to join forces with Starbucks to allow talented artists to showcase their creativity with the colors of summer,” said Mr. Indra Laban, General Manager of AkzoNobel Decorative Paints Malaysia. “This initiative fits very well with AkzoNobel’s continuous effort in supporting local talent and our Human Cities Initiative, which is our commitment to improving, energizing and regenerating urban communities across the world.

"We strongly believe in the power of paint to transform people’s lives by uplifting communities and making living spaces more fun, livable and enjoyable. These walls have now become tools for inspiration and connection.”

The Paint

The artists used AkzoNobel’s Dulux Weathershield Acrylic Exterior Wall Finish to create the colorful murals.

The acrylic-based emulsion paint is used on new or previously painted exterior masonry surfaces such as brickwork, plaster and cement. According to AkzoNobel, the paint contains the line’s “Keep Cool heat reflective technology,” which the company says produces an energy savings of 15 percent per year.

The description also ensures that the single-coat, touch-dry paint ensures lasting color, a touchstone that Dulux Malaysia shared on its Facebook page promoting the campaign, saying that the artists involved spent 169 hours working on the murals.

   

Tagged categories: AkzoNobel; Asia Pacific; Color; Color + Design; Color + Design; Dulux; EMEA (Europe, Middle East and Africa); Murals; North America; Paint

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