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Berger Strikes Deal with Japan's Rock Paint

Wednesday, May 3, 2017

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Berger Paints India Ltd. announced Friday (April 30) that it has reached an agreement to market automotive refinish paints in India manufactured by Rock Paint Co. Ltd. of Japan.

The products will be launched this month.

Photo courtesy of Berger Paints

Berger Paints reached reached an agreement to market automotive refinish paints in India manufactured by Rock Paint Co. Ltd. of Japan. In April, Berger reached a memorandum of understanding with Chugoku Marine Paints of Japan for cooperation and collaboration in the field of marine and related industrial paints in India.

Abhijit Roy, Managing Director and CEO of Berger Paints, reportedly said if the entry into the automotive refinish paints market with Rock Paint goes according to plan, Berger will consider setting up a joint venture agreement with its Japanese partner in six to eight months, he added.

Another Deal in Japan

In April, Berger Paints reached a memorandum of understanding with Chugoku Marine Paints of Japan for cooperation and collaboration in the field of marine and related industrial paints in India.

Roy said the deals with Rock Paint and Chugoku are part of a corporate plan to be a viable entity in all parts of the world.

“If we want to have a presence in a segment that is big and is reasonably growing, where international approvals are required, then it makes sense (for Berger) to enter into tie-ups with companies having international repute,” Roy said.

Marketing in India

Berger Paints is the second-largest maker of decorative paints in India, and has 10 manufacturing plants across the country. Its decorative paints division accounts for 80 percent of its revenue, and its protective paints share is India’s biggest.

The company also manufactures automotive, protective and powder coatings; varnishes; and wallpaper.

Berger Paints also does business via wholly owned subsidiaries in Nepal, Bangladesh, Poland, Cyprus and Russia. It had revenue of about $690 million in 2016.

Rock Paint Co. Ltd. reported sales of 24.59 billion yen (about $220 million) for the fiscal year ending in March 2016.

   

Tagged categories: Asia Pacific; Automotive coatings; Berger Paints; Business matters; Coating Business; Coating Materials; Coatings manufacturers

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